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European Spatial Research and Policy

Title

Introduction

Language

eng

References

ANHOLT, S. (2007), Competitive Identity: The New Brand Management for Nations, Cities and Regions, Basingstoke: Palgrave Macmillan.

ASHWORTH, G. J. and VOOGD, H. (1990), Selling the City. Marketing Approaches in Public Sector Urban Planning, London: Belhaven Press.

GOLD, J. R. and GOLD, M. M. (2007), Olympic Cities, Abingdon: Routledge.

GOLD, J. R. and WARD, S. V. (eds) (1994), Place Promotion. The Use of Publicity and Marketing to Sell Towns and Regions, Chichester: Wiley and Sons.

KAVARATZIS, M. (2008), From City Marketing to City Branding, Groningen: Faculty of Spatial Sciences (PhD thesis).

KOTLER, P., HAIDER, H. and REIN, I. (1993), Marketing Places: Attracting Investment, Industry and Tourism to Cities, States and Nations, New York: The Free Press.

First Page

5

Last Page

7

Language

eng

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