•  
  •  
 

International Studies: Interdisciplinary Cultural and Political Journal

Author ORCID Identifier

https://orcid.org/0000-0003-1765-1611 Rozhkov Kirill L.

https://orcid.org/0000-0001-5929-8858 Khomutskii Konstantin

Abstract

The paper shows relationships between the characteristics of residents and the places, where they live. A combination of three criteria of place attractiveness (retention and attraction, conditions for natural growth, and settling) was chosen to classify places, and profiles of their beneficiaries on the theoretical level. The results of the empirical study partially con­firm the developed theoretical typologies. Two methods to segment place market are equal only if expectations of population are constant. Study results allow place marketers to identify emerging shifts in the structure of beneficiaries of specific places and predict their further evolution.

Keywords

resident, beneficiary, market segment

References

Ashworth, G. J., and H. Voogd. “Marketing the City: Concepts, Processes and Dutch Applications.” Town Planning Review 59.1. (1988): 65–79.

Dokmeci, V., et al. “Residential-location Preferences According to Demographic Characteristics in Istanbul.” Landscape and Urban Planning 48 (2000): 45–55.

Ge, J., and K. Hokao. “Research on Residential Environmental Evaluation of Local Cities Considering Regional Characteristic and Personal Residential Preference –a Case Study of Saga City, Japan.” J. Environ. Sci. 16.1 (2004): 138–144.

Kim, T., et al. “Life Cycle and Environmental Factors in Selecting Residential and Job Locations.” Housing Studies 20.3 (2005): 457–473.

Kotler Ph., et al. Marketing Places: Attracting Investment, Industry and Tourism to Cities, States and Nations. New York: The Free Press, 1993.

Lindberg, E., et al. “Residential-location Preferences across the Life Span.” Journal of Environmental Psychology 12.2 (1992): 187–198.

Molin, E., et al. “Group-based versus Individual-based Conjoint Preference Models of Residential Preferences: A Comparative Test.” Environment and Planning A 31.11 (1999): 1935–1947.

Niedomysl, T. “Residential Preferences for Interregional Migration in Sweden: Demographic, Socioeconomic, and Geographical Determinants.” Environment and Planning A 40.5 (2008): 1109–1131.

Parker, S., et al. “Class Places and Place Classes Geodemographics and the Spatialization of Class.” Information, Communication and Society 10.6 (2007): 902–921.

Regan, C. L., and S. A. Horn. “To Nature or not to Nature: Associations between Environmental Preferences, Mood States and Demographic factors.” Journal of Environmental Psychology 25.1 (2005): 57–66.

Rozhkov, K. L. “Segmentation of Inhabitants in Place Marketing: The Case of Karelian Towns.” Higher School of Economics Research Paper No. WP BRP 02/MAN/2012. (2012). Retrieved http://ssrn.com/abstract=2071977

Rozhkov K. L. Tselevye gruppy, funktsii i izmeriteli rezul’tativnosti vnutrennego marketinga mest (stat’ya) // Problemy sovremennoi ekonomiki 4 (2011): 232–235.

Stamps III, A. E. “Demographic Effects in Environmental Aesthetics: A Meta-analysis.” Journal of Planning Literature 14.2 (1999): 170–174.

Ulaga, W., et al. “Plant Location and Place Marketing: Understanding the Process from the Business Customer’s Perspective.” Industrial Marketing Management 31.5 (2002): 393–401.

Van Poll, R. “The Perceived Quality of the Urban Residential Environment: A Multi-attribute Evaluation”. (1997). Retrieved http://www.ub.rug.nl/eldoc/dis/science/h.f.p.m.van.poll

Walters, W. H. “Assessing the Impact of Place Characteristics on Human Migration: The Importance of Migrants’ Intentions and Enabling Attributes.” Area 32.1 (2000): 119–123.

Ward, S. V. Selling Places: The Marketing and Promotion of Towns and Cities 1850–2000. London: Spon Press, 2004.

Zenker, S. “Who’s your Target? The Creative Class as a Target Group for Place Branding.” Journal of Place Management and Development 2.1 (2009): 23–32.

Zenker, S. et al. “Development and Implementation of the Citizen Satisfaction Index (CSI): Four Basic Factors of Citizens’ Satisfaction.” Research Papers on Marketing and Retailing, 39 (2009): 1–19.

Рожков К. Л. Целевые группы, функции и измерители результативности внутреннего маркетинга мест (статья)// Проблемы современной экономики, 2011. № 4, cc. 232–235.

First Page

11

Last Page

25

Language

eng

Share

COinS