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Acta Universitatis Lodziensis Folia Litteraria Polonica

Abstract

In the text entitled “Press advertising – varieties and sub-varieties. Methods of promoting the press”, the author discusses press advertising, which is a fast developing mass-media phenomenon. Modernity has granted press advertising a high quality of print and paper, as well as Infinite possibilities of combining various promotional forms with the press. The author argues that press advertising is one of the best ways in which a company can communicate with the market. Its advantage is, above all, a high frequency of distributing the contents and the possibility of conveying accurate advertising information in vast quantities.

Keywords

press advertising, promotion of the press

References

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First Page

185

Last Page

197

Language

eng

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