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Acta Universitatis Lodziensis Folia Litteraria Polonica

Abstract

The aim of the study is to describe the relationship between rhetoric and popular science texts. Scientific American magazine is taken as an example. In conclusion, the author suggests that the rhetoric of popular science texts rests on the presentation of a problem, avoiding controversy in the presentation of research issues, avoiding modal forms and the use of multiple elements of visual rhetoric. This article contains brief historical information about the development of the magazine Scientific American.

Keywords

popular science texts, rhetoric, rhetorical criticism, visual rhetoric, Scientific American

References

Arct M., „Słownik ilustrowany języka polskiego”, Vol. 2, Wydawnictwo M. Arcta, Warsaw 1916.

Aristotle, „Etyka nikomachejska”, transl. D. Gromska, Państwowe Wydawnictwo Naukowe, Warsaw 1956.

Burke K., “Language as Symbolic Action. Essays on Life, Literature, and Method”, University of California Press, Berkeley 1966.

Foss S.K., “Theory of Visual Rhetoric”, in: “Handbook of Visual Communication. Theory, Methods, and Media”, ed. K. Smith, S. Moriarty, G. Barbatsis and K. Kenney, Lawrence Erlbaum, Mahwah, New Jersey 2005, pp. 141–152.

Frankfurt H., „O wciskaniu kitu”, transl. H. Pustuła, Wydawnictwo Czuły Barbarzyńca, Warsaw 2008.

Lewenstein B.V., “Magazine Publishing and Popular Science After World War II”, American Journalism 1989, No. 6 (4), pp. 218–234.

Lewenstein B.V., “The Meaning of ‘Public Understanding of Science’ in the United States after World War II”, Public Understand Science 1992, No. 1, pp. 45–68.

Mardikian J., Vecchioli L., “Popular Literature vs. Scholarly Peer-Reviewed Literature. What’s the Difference?”, http://www.libraries.rutgers.edu/rul/indexes/scholarly_articles.shtml [access: 23.03.2010].

http://en.wikipedia.org/wiki/Scientific_American [access: 26.02.2015].

http://pl.wikipedia.org/wiki/Popularyzacja_nauki [access: 27.03.2015].

First Page

93

Last Page

102

Language

eng

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