Author ORCID Identifier
https://orcid.org/0000-0002-2217-0989 Kasim Azilah
https://orcid.org/0000-0001-8965-3152 Sreenivasan Jayashree
https://orcid.org/0000-0001-5492-1081 Dzakiria Hisham
https://orcid.org/0000-0003-4520-1167 Ul Haq Magray Ahsan
This work aims at exploring the influence of selected factors that have received little attention in the past on ecotourism destination loyalty within the context of a developing country. The factors are destination image, familiarity, information search behaviour, involvement and travel motivation. The research was conducted on ecotourists visiting Malaysia who were approached on site and assisted to complete the survey instrument. The sample size was 813, representing a response rate of 47%. Hypotheses were tested using Structural Equation Model. It was found that while there are no linear relationships between the tested variables and destination loyalty, there are findings from the study that offer some managerial implications towards the industry.
destination loyalty, destination image, familiarity, search behaviour, involvement, travel motivation
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