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Polish Title

Ocena elementów potencjału turystycznego w mieście historycznym z punktu widzenia społeczności goszczącej i turystów – perspektywa irańska

Author ORCID Identifier

https://orcid.org/0000-0001-7947-4230 Dehghan Pour Farashah Mohammadhossein

https://orcid.org/0000-0001-9179-312X Aslani Ehsan

Abstract

After the inscription of the Historic City of Yazd on UNESCO’s World Heritage List in 2017, the number of visiting tourists increased. This area is a set of neighborhoods with unique characteristics. This study is aimed at assessing both the host community’s attitudes towards tourism and the destination image in tourists' perception, as elements of potential tourism resources in the Fahadan neighborhood in Yazd. The present research is descriptive-analytical and a survey was used for data collection with different questionnaires distributed among 170 individuals of the host community and the same number of tourists. For each, three components were considered to assess potential tourism resources. The data extracted from the questionnaires were analyzed using SPSS software. The findings revealed that “impacts of the inscription on the neighborhood” was the most important component for the host community, and “local capacities” for the tourists. In sum, “local capacities” was also ranked higher than the other five components. According to the results, the inefficiency of tourism organizations and authorities in managing and monitoring the processes was responsible for their inability to attract tourists despite the cultural and architectural richness of the studied area and the positive perception of the host community toward tourism.

Polish Abstract

Po wpisaniu w 2017 r. na listę światowego dziedzictwa UNESCO historycznego miasta Jazd liczba odwiedzających je turystów wzrosła. Obszar ten jest zbiorem osiedli o unikatowych cechach. Niniejsze opracowanie ma na celu ocenę potencjalnych zasobów turystycznych osiedla Fahadan w mieście Jazd. Analizie poddano zarówno nastawienie społeczności goszczącej wobec turystyki, jak i postrzeganie wizerunku destynacji przez turystów. Badanie ma charakter opisowo-analityczny. Do zebrania danych wykorzystano kwestionariusze ankiety, które rozdano 170 członkom społeczności goszczącej i takiej samej liczbie turystów. W każdym przypadku wzięto pod uwagę trzy składowe do oceny potencjalnych zasobów turystycznych. Następnie dane wyselekcjonowane z kwestionariuszy zostały przeanalizowane za pomocą oprogramowania SPSS. Wyniki świadczą o tym, że wpływ wpisu osiedla na listę światowego dziedzictwa UNESCO był najważniejszym elementem dla społeczności goszczącej, natomiast lokalne możliwości – dla turystów. Zgodnie z wynikami nieefektywność organizacji turystycznych oraz władz w zarządzaniu procesami skutkowała nieumiejętnością przyciągnięcia do miasta turystów pomimo bogactwa kulturowego i architektonicznego badanego obszaru oraz pozytywnego nastawienia społeczności goszczącej wobec turystyki.

Keywords

potential tourism resources, host community, tourists, historic city, Yazd

Polish Keywords

potencjalne zasoby turystyczne, społeczność goszcząca, turyści, miasto historyczne, Jazd

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eng

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